Why Big Data Means Big Responsibility for CMOs

Why Big Data Means Big Responsibility for CMOs

The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are working.

And get this: Big data isn’t even all that big yet. At  CES earlier this year, it was said that our world produces roughly 43 million terabytes of data every single day. That sounds like a lot, but in 2019 and beyond, we’ll undoubtedly see an explosion in the number of connected devices coming online. As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025.

For some marketers, this future can’t get here fast enough. Others, though, might find the possibilities less exciting because of one inescapable reality: Al… Read More

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