Content Marketing is what consumers want Content was, is, and will always remain the king. But it is continuously evolving. According to Neil Patel digital, Content Marketing costs 62% less but converts 3 times more leads as compared to Outbound tactics. The article also says that 70% of consumers want to learn about a product from an article rather than an advertisement. Content Marketing is extremely important and we need to adapt ourselves to the changing times. Hi everyone, welcome back to my channel. I hope you're all doing well, staying safe and you're definitely going to get vaccinated. I'm Amrita Mishra, Content Writing and Social Media Management Freelancer And today we're going to talk about Content Marketing We're going to cover 3 parts of Content Marketing, steps involved in each one of them and I'm also going to give you an example at the end of this video.
So please make sure you watch it till the end so that you don't miss out on anything. Subscribe to this channel and hit the bell icon before we get started. We have 3 parts in Content marketing – 1. Content Strategy
2. Content Creation
3. Content Promotion Most people focus only on Content creation, but all 3 of them are equally important. Content Strategy involves deciding the following things I call it the H+3W format H stands for "How", how are you going to create the content? You need to decide the format of the content – Carousel, image, infographic, audio, video, blog, document, etc 3Ws means What, Where, and When What do you want to talk about? What do you want to be known for? What is your niche? What is the theme? And it depends on who is your audience.
Where do you want to post? What will be your primary channel? Either you can focus on multiple channels at a time, or you can choose one platform, grow your audience there, and then switch to another platform. When do you want to post and promote it? You can make a Content Calendar, but for that, you need to research what kind of posts work well at what time on which platform. The final step is to analyze and see what's working and what's not working. Make changes accordingly. To summarise, you need to decide the format of the content, what do you want to talk about, where and when do you want to talk about it.
Also, analyze your existing strategy and tweak your strategy. Let's switch to content creation. 4 things to take care of in content creation:
1. Content Structure
4. Content Scheduling (for an audience in a different time zone) Content Scheduling tools: Buffer, Publer, Hootsuite, Facebook Creator Studio (for Instagram) If you have any questions, let me know in the comments and if it made sense to you, type "GROWTH" There are 4 ways to promote your content 1.
Sell them the benefits
2. Tell them the output they can expect (value)
3. Cross-Channel promotion
4. Word of mouth (Oldest and Best form of marketing) Example of Content Marketing Plan Example of Content Creation & Scheduling If you want me to create a video on Buffer, Canva (another amazing tool to create content), and other tools, let me know in the comments. If you need help with Content Marketing Plan, reach out to me on LinkedIn, Instagram, Twitter.
You can download the template of the content marketing plan in the description below..