Video Marketing TIps For Entrepreneurs & Influencers

Hey everyone. Jason here, digital marketing
consultant. And in this video marketing guide for entrepreneurs and influencers, you're
going to learn my top 12 tips for being successful with video marketing, timestamps below, along
with some other helpful videos to be successful with your videos. So with that, let's go ahead
and jumped right in the first three tips I have for you deal with different video marketing
strategies and the first and most powerful video marketing strategy, you can start to
apply to grow your influence or build your business is going to be authority content.
And this is where you create videos where you're providing value to your ideal customer
or ideal audience member.

Now don't worry. I have three specific types of videos you
should start making right out of the gate, whether you're doing it on YouTube, Facebook,
Instagram, or anywhere else. So the very first type is going to be how to content.
And this is simply where you show potential customers, exactly how to achieve something
that they want, now very important with this one, if you're doing something on YouTube,
it can be much longer than if you're doing something on say, Facebook or Instagram, but
we'll get to length later in this guide. So the second type we have are reviews, and this
is simply where you review products or services. Your ideal customer might be considering.
Now, of course, this only works if you're reviewing other products and services that
don't directly relate to anything you sell or promote.
So it doesn't look like you have a conflict of interest where you're saying, Hey, my competitor's
product really sucks, but mine is super awesome, right? So you don't want to have that inherent
bias in the back of your mind.

And you don't want your viewers to think that you might
be being biased because you're reviewing a competitor product or service.
Now this last one is going to be a decision guide. And this is simply where you weigh
the pros and cons of making a decision, an example that we've done on this channel to
help new entrepreneurs and freelancers is we've done pros and cons videos of working
on Fiverr and working on Upwork. We're just striking it out on your own. So we weigh the
pros and cons of using a platform versus going on your own.
And that way they have all the information they need to make an informed decision. And
of course that will help build you up as an authority because you've actually been helpful.
And that's the key to this type of content. We'll get to how to use this type of content
to actually drive more subscribers, followers, or even sales in another tip when we get to
calls to action.

So just keep that in the back of your mind.
Now, the second tip I have for you is using something called the content frame. Now go
through an example of how we use this for every single one of our videos, even our sales
videos. But it's very important that when you're creating video, you create the video
for who's going to watch it, not who's making it right. So we need to frame our mind in
our content in a way where we're making sure we're delivering value and speaking directly
to our ideal customer or ideal audience member in the right way.
So here's what the content frame looks like. You want to identify a big question, figure
out what the desired result is, and then identify a roadblock or perceived gap, to illustrate
this. Let's go through the example of someone who's trying to grow a YouTube channel and
we are going to make a video to help them grow that YouTube channel.
Well, the first thing we want to do is figure out what is the big question we need to answer
with the video that we making.

So for this particular example, the big question we'd
ask is how do I get views to my videos? Well, that's a big question we need to ask with
our piece of content, our video, then second, we want to figure out what is their big desired
result out of getting more views? Because getting more views for the sake of getting
more views. Well, they probably want that, because they ultimately want something else.
Usually the big question that you're answering, even if it's a sales pitch is going to be
different than the ultimate benefit or result that someone's looking for.

So in this particular
instance, they want more views, but the end results they're looking for is going to be,
get more subscribers and have a bigger channel. Finally, what do they think is getting in
the way of that result? My channel is too small to compete and I don't have a budget
for better equipment or ads. And so that's all there is to it, to using something like
this as a content frame. And so I highly recommend using this three step process to this three
step process to go through every time that you create a video to make sure that you're
answering a question, you're actually speaking to your ideal customers or audience members,
actual results, pain points that they're dealing with, and your videos will perform a lot better.
Now the third tip I have for you in the strategy section is going to be creating a product
demo video.

Now this can work, even if you're doing services, if you're just trying to be
an influencer, this is going to be a little more difficult.
You'll use it later on in the road. But essentially you're doing here is you're going to make
a video that briefly like 10,000-foot view, describe what it's like working with you,
right? So if you're an entrepreneur doing services, or if you have physical products,
you do a physical product demo, but I'm going to go through services, because that's a little
harder to go through. So what you would do is think of your service in terms of steps
or phases, anywhere from three to five, you want to keep it sounding very simple.
And simply create a video that says, Hey, this is what it looks like working with us.
First, we're going to hop on a strategy call.

We're going to understand your business, or
we're going to understand your design needs. And then our designers are going to make mock-ups
and then we'll come back and double check with you before the final results or something
to that effect, obviously, you might not be a designer.
So your process might look different, but there is a lot of the anxiety and questions
and objections in your ideal customer's mind before they're buying. So if you can show
them, Hey, this is kind of what the process looks like.

They'll feel like the process
is much more put together and that you know what you're doing. And you're probably going
to be able to do a better job than another service provider, who's not really explaining
at all what the process looks like. It also allows you during the sales conversation
to actually handle more objections, because they're going to actually ask you questions
and bring up things that they're concerned about in your process. And that will actually
help you in the future when you do the video again, because you can always redo a video,
right? When you do the video again, you'll actually be able to handle those objections.
And over time, your product demo videos or service demo videos are going to become that
much better. And before we move on to the next three tips, just remember that you need
to keep this video at a 10,000-foot view.

If you're putting together Gantt charts and
timelines, that's way too much information, don't get bogged down with the details, just
the 10,000-foot view. Now these next three tips are going to deal with how to actually
be a little more relaxed or as natural as possible on camera, right? It's not really
normal to sit in a room by yourself and just speak to a piece of equipment, but we'll do
our best here. So the very first tip I have for you in these next ones, tip number four,
I'm getting my counts mixed up, is going to be, keep it short. Whenever you're introducing
your video, you want to keep it as short as humanly possible.
And this is something I absolutely struggled with in the beginning, there's an example
of what not to do, right? So in the beginning I would have this really big problem of just
rambling or doing stuff like that at the beginning of the video, because it was so nervous or
I would forget what I was supposed to be talking about.

And we'll get to that in a moment.
And so I would get comments where people would say, Hey, the video starts at one minute and
30 seconds or something crazy like that. Luckily we are doing a little better now.
So what you want to do in the beginning of your videos is answer three questions really
quick and then move straight onto whatever the video is about.

So the first one you should
address who the video is for, what they're going to get. And then what's the benefit
of watching this video. So if we rewind to the beginning, you'll see that's exactly what
we did. Hey, everyone, Jason here, digital marketing
consultant and this video marketing guide for entrepreneurs and influencers. You're
going to learn my top 12 tips for being successful with video marketing timestamps below, along
with some other helpful videos to be successful with your videos. So with that, let's go ahead
and jump right in. And just like that in less than 30 seconds, we were able to answer all
three of those questions. Who this video is for. What's it about and what you'll ultimately
get as a result of watching this video. So this next tip, tip number five is going
to be having a clear call to action.

So no matter what type of video you're making, you
want to tell your viewers exactly what to do when the video is over. And sometimes you
could even have calls to action during the video, but that's a little more advanced.
So at the end of the video, you want to tell people exactly what to do. If you're doing
some sort of authority type of content, you could tell them to hit the light button or
subscribe or follow you, or check out a link in the description. Then if you're doing a
sales video, obviously the call to action would be click the buy now, download now and
access now, enroll now, whatever your call to action is for the video.

And so you really
just want to make sure that every time you make a video, you're asking your viewer to
do something at the end. It doesn't have to be monumental. It doesn't
have to be, Hey, buy my stuff, every single time, right? It can be something as simple
as just hit the light button and subscribe, which is pretty much what I do with almost
all of the videos here on this channel. And the only other thing you can consider
doing with your calls to action is try and integrate calls to action to other while you're
talking. You'll see, I'll do that later in this particular video.

So for your calls to
action, all you have to do is tell you specifically what to do, and that's as complicated as your
calls to action need to be. Now tip number six is going to be it's just coffee. And this
is going to be the hardest one on this list. We're halfway through. Go ahead and hit that
like button, if you're getting some value. Now with it's just coffee.

Remember that people
aren't expecting you to be super articulate. They're not expecting you never to make a
mistake. I've met plenty in this video already. You just need to sit in front of the camera
and pretend like you're talking to your ideal customer as if you're at a coffee shop, right?
You don't need to be really formal. You don't need to be all rigid and frigid. You just
need to relax and talk like you normally would, because the most powerful thing you can do
with video, the reason video works so well is because you can be as close to in person
as possible. People want to do business because of you. Not because you can perfectly memorize
a script. So just keep that in mind, be as natural as possible. Look directly into the
camera and just pretend like you're talking to an actual person, your actual ideal customer,
just having a relaxed, normal conversation, no pressure at all.
Now these next three tips are going to deal with equipment, which seems to be a huge roadblock
when it comes to making videos.

But the good news is it doesn't have to be. So we're going
to start off with audio, because that is the most important piece of equipment in your
recording setup. If your audio stinks, if people can't hear
you, if it's too echoy or too groggy, they're just not going to watch the video. You can
get in a way with a lot of things and a lot of mess ups, a bunch of cuts and screw up.
But if people can't understand what you're saying, your videos are dead in the water.
So the very first thing I recommend you pick up irrespective of what your budget is, is
a road microphone, [unintelligible 10:45] microphone. It goes right here on your shirt.
And that is as complex as your audio setup needs to be.
You can see here on the slide, there are some other options that are significantly more
expensive, but we started this channel using that microphone.

And we did over a hundred
videos before we ever considered upgrade, quote unquote, upgrading to a microphone.
In fact, the microphone we upgraded to was wound up being worse.
So we went back to the road mic for another hundred videos and then switched to what we're
using now, which is the Shure microphone, you can see on this slide. Now this next tip
is going to be what to do for your second round of equipment purchasing. And that's
going to be lighting, where we'll get to the camera in a moment. It's actually one of the
least important parts, but the next part is lighting. So with lighting, all you need is
two soft box lights, and you're good to go. Now I understand you might be in a small studio
like I am or a confined space. And having those giant soft box lights will take up half
of your square footage. I totally get it. So on this list, I've also included the N
air 300, which is what I'm actually using to record right now, because I'm currently
traveling through Southeast Asia and of course, soft box lights don't really fit in your carry
on luggage.

So whatever you do for lighting, just remember that you don't need to spend
more than $200 on your entire lighting setup. This third one we have here, the soft box
kit, just adds an extra light that goes over head. And if you had one of those, you wouldn't
see all those ugly shadows to my left. So.. or your right, my left your right, right.
So if you want to get rid of shadows like that, that's what the big overhead light that
I don't have is. But right now I'm just using three of those. Y N 300 air lights and they
are doing more than a good enough job. So now let's get onto the next tip and that's
going to be your camera. This should be the absolute last piece of equipment you purchase.
I mean, you could spend your money literally on anything and everything else in your business
and in growing your audience before you pick up a fancy camera.
And that's simply because if your cell phone was made in the past year, or past two years,
your video quality is good enough.

You can still get by, by having 720 P video on YouTube.
You don't need 4k. That's just going to cause whole lot of headaches and even 1080 P is
okay, not to have, what's most important is people can hear you. You've got that covered
with the mic. Then you get rid of most of your shadows and you have somewhat, even lighting.
Well, this is good enough example, right? It's still got all the shadows over there.
And then, and only then should you worry about getting a fancy camera? This slide, of course
is showing you some of your camera options. You don't need a giant 3000 DSLR. I know you
see a lot of tech YouTubers who every other week seem to have a new camera and new features.
You don't need that. You really don't need that. And it's going to cost way more headaches
than you want. Now, these final three tips are going to deal with being successful with
video specifically here on YouTube. So tip number 10 is going to be your runtime. How
long should your videos be, if you're creating authority content or even a product demo style
content here on YouTube? Well, it's going to be anywhere from 10 to
15 minutes.

That's the ideal length for a video here on YouTube, because you need to
rack up something called watch time. YouTube algorithm cares about pretty much two things.
Number one, what's your click through rate or your thumbnail, which is a totally different
video. And then number two is going to be the average watch time. That is how many minutes
or hours is your video getting. And it's easier to get a longer watch time
with a longer video. So you're going to want to shoot for the 10 to 15-minute mark. You
don't have to do an hour long tutorial every other week, right? Most YouTubers have their
videos anywhere between 10 and 20 and 30 minutes is pretty much considered a long video at
this point. Then of course it might change in the future. Now, this next one is going
to be super simple, but almost nobody does it in the beginning.
And that is just hit reply.

So YouTube is still a social platform, which means when
people comment, you should reply to them. It's going to signal positively to the algorithm
and it's going to help you build relationships with potential customers and audience members,
because a lot of new YouTubers just don't seem to bother taking the time to reply.
I understand, it takes a really long time.

It can take a really long time. It takes me
over two and a half hours as of the recording of this video every single week, hitting reply
to every single comment that we get. But that's part of growing an audience and being successful
here on YouTube. It's not supposed to be just a one-way conversation, now last, and certainly
not least is going to be how to accelerate the growth of your channel or how to get more
eyeballs to your sales demo video or product demo video. That's hopefully making sales,
helping to make sales for you. And that is going to be using YouTube discovery ads.
Now I'll link up in the cards in the description to a video that walks you through exactly
what the heck that diagram actually means and how to set up your ads properly, re uploading
your videos, never run discovery ads or any type of advertising to a video you want to
perform organically.

I'll give you that tip right now. And then of course, it will actually
walk you through how to set up the campaign, how to do it on less than $5 a day. And of
course the targeting options and how to test to figure out how to improve your campaigns.
And so that does it for the 12 tips for being more successful with your video marketing,
go and hit that like button, subscribe for more deep dive marketing guides, just like
this one. And until the next, keep building the business you love..

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