If you’re like many small to medium sized businesses, budget is everything and every dollar counts.
And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters.
More money doesn’t necessary equate to a successful campaign, and before you up your budget for the next quarter, take into account these top trends that can increase the value of your current paid search advertising spend.
Getting your ads and landing pages right on mobile is more important than ever
Expand your reach to millions of potential customers by optimizing your ads and landings pages for mobile device users. Every year, new data is released showing the growing prominence of mobile paid search vs. desktop paid search clicks. According to the Kenshoo Quarterly Trends Report, mobile shopping campaign impressions have more than doubled year-over-year, while click-through rates have stayed consistent. What does this mean to … Read More