Ready for some new digital marketing apps? You can find our top 150 recommendations, right inside the
video! Hey it’s Chia from Brand24 and today I want
to show you some of our favorite digital marketing tools over at…. Brand24. We use different tools and apps for everything
we do, from creating the content that you see in our marketing campaigns, to scheduling everything
in social media, down to measuring the effectiveness of our strategies… and more. So, an important thing to realize is that
most of us here don’t actually use the same tools and apps in our work. And it’s just because we run a lot of individual
marketing projects, which can be really different from what anybody else on the team is working
on. So, um, everybody does have their favorite tools though,
and we often ask each other for recommendations! So to make things a little easier, 2 of our
teammates, Matt and Marta, have put together a really cool Marketing Full Stack ebook that includes
our top 150 digital marketing tools to try.
It features tools and apps that are useful
for all kinds of marketing projects at different stages of progress, so there’s something
for everyone. I won’t talk about all of ‘em in this
video, but I am going to drop a link to the ebook down below, in the video description, so you
can download it and discover some helpful new tools for yourself! In the meantime, here’s a quick peek at
what you’ll find inside: First of all, a good digital marketing campaign will
get the word out about your brand. Copywriting skills are crucial (unless you
decide to make a silent film without any subtitles to market your product). Good copywriting is clear, concise and easy
to understand. You’re not writing the great American novel
here, or finding a way to show off your intelligence — you just want to communicate your brand
message in an effective way.
So if you’re writing blog posts, your title
should tell people exactly what they can find inside your post while sparking interest. This sounds simple, but there are a lot of
details to consider, like… what kind of people would want to read this, making sure that
you answer any questions they might have on the topic, and the keywords that you want
to include for search engine optimization. Sometimes, it’s enough to just use your
SEO keyword as the title, especially if it’s a long tail keyword that is already a complete
phrase in itself. But if it’s a popular one with lots of competition,
you're going to need to put more thought into it.
And there are tools to help you with this. The Advanced Marketing Institute – they have a free
web app that will analyze your current, uninspired headline to help you come up with one that
will grab people’s attention by appealing to their emotions. Now, after you have all the content for your digital
marketing campaign, you need to share it on social media, but not all at once: it’s
time to schedule your posts.
There’s been some dispute about posting
content natively versus using external applications: some people say that their posts get less
social media reach when they post via an external app; others say that it doesn’t really make
much of a difference. You can easily test this yourself and see
what works best for you, but no matter what your preference is, it’s hard to argue with
the convenience that scheduling in advance gives you, especially if you’re trying to
reach markets in different time zones. You can schedule content well ahead of time directly
inside Facebook and YouTube, but that’s not necessarily an option on every platform. The Buffer app is a popular choice for posting
across Facebook, Twitter, Instagram, Pinterest and LinkedIn, and it definitely beats setting
your alarm clock for 2 AM to reach your target audience on the other side of the country
— or the world.
And there are also a few different ways to track
the effectiveness of your digital marketing campaign, depending on what your marketing goals are. In general, however, if your campaign generates
a fair amount of buzz and people start to talk about it, it's safe to say that that’s a good sign. And this makes social media monitoring kind
of a “universal” way to measure the effectiveness of your marketing strategy. You can monitor the progress of your digital
marketing campaign by tracking mentions of your brand, hashtag, or product with Brand24 — and
see if your campaign is sparking conversations.
Match the dates of your mentions with the
dates of your campaign, and if you find that you’re getting an increasing number of mentions
for your brand or hashtag, then you know your marketing campaign is moving in a good direction. And even if you find that your campaign isn’t
generating a huge amount of interest, this is something that you should know about. It doesn’t necessarily mean that you should
stop your campaign right now — the most obvious sign that you’ve got a problem is if you see
an increase in NEGATIVE mentions.
Otherwise, little to no change in mentions
of your brand during a digital marketing campaign is more a sign that you need to be agile and
quickly change your approach. A simple modification to your marketing message
can turn everything around, but that’s only possible if you’re tracking the buzz (or
lack thereof) around your marketing campaign in the first place. These are just a couple useful marketing tools
that we like to use, and you’ll find even more inside the Marketing Full Stack ebook. I’m putting a link to it in the video description
below. You can check it out and try some new tools and apps
for yourself. Anyway, that’s it for this week! I hope you’ll find some helpful digital
marketing apps to add to your rotation inside the ebook, or if you have some good ones of
your own to recommend, feel free to mention them in the Comments section below. And if you found this video helpful, remember
to Like, Share, and Subscribe to our YouTube channel where I’ll be sharing tips on how
you can do even more in social media and digital marketing each week.
Thanks so much for watching, I hope you learned
something new and I’ll see you next time, bye!.