The Future is Content Marketing Writers: How to Write Content For Digital Marketing

Want to learn how to write content for digital
marketing or become a content marketing writer? Well, you're in a really good place.
In 2021, the content marketing industry alone is projected to be worth over $412 billion,
so there are lots of people and writers especially being hired in this industry right now and
what's fueling that, is that 90% of B2B marketers are adapting and implementing content into
their marketing, so content writing is a massive need, there is a demand right now for expert
content marketing and digital marketing writers. And I can tell you that today and in the future
it is humans not BOTS that will create the authority results-driven content that brands
need but maybe you're watching this video wondering what exactly is a Content marketer,
what do they write, what kind of skills do they need to have and how can I become one
and price my services fairly? If so, you're in the right place because that's what we're
going to talk about today. So, let's get into it
Okay, so first, what is a concept marketing writer? If we define this in terms of brands
looking for a writer to hire.

I'll tell you what they are a concept marketing writer is
an expert communicator who is responsible for creating online written content, blogs,
articles, eBooks, white papers, social media copy, infographic, copy and more, that builds
trust and loyalty with readers while engaging and informing them.
So, if you're a newbie writer looking to break into the space what do you need? Here are
five points to know if you want to become a digital marketing writer or a content marketing
writer.

Number one, develop a content marketing writer
background, so how do you do this? The best way to develop this background is to number
one; study the people out there who are doing it right and number two pick up some experience.
So, who are the people out there doing it right? One of my favorites, someone who is
at the top is Jon Morrow at HYPERLINK "http://www.smartblogger.com" www.smartblogger.com, any kind of content
that create whether it's blogs emails you name it is amazing content, to go study them,
learn from SmartBlogger. I also produce content every single week on
this topic you can read my blogs at HYPERLINK "http://www.expresswriters.com/writeblog"
www.expresswriters.com/writeblog or HYPERLINK "http://www.constanthacker.com/blog" www.constanthacker.com/blog
and there also comes a time after studying the people doing it right, you need to start
doing it yourself, this is a big step and best advice I can give you is to just get
started, just do it already.

You can pick up work on sites like upwork.com,
freelancer, problogger, I actually have a list of the 50-best ways to get freelance
writing jobs, the link will be down here in the description, it's on content hacker, go
check that out Practice makes perfect and the sooner you
start exercising your skills the better to develop this career. Secondly, you really
need to understand strategic content marketing and why it works. If you're writing content
for digital marketing and cost mark me but you really don't understand either in those
two things; digital marketing and concept marketing, it's time to take a step back and
try to understand some of the strategy and Falls. I can tell you that my first three
years creating concept, I didn't do this and I underpriced my services quite a bit.
Whenever I understood the strategy behind excellent content creation, we were able to
charge a lot more for services and actually pretty much better content.
So, how do you understand strategic content marketing? Read books, take horses. I actually
have a book out it's called practical content strategy and marketing I created it as the
ultimate guide book on content marketing after doing it myself for seven years, both was
actually named by Content Marketing Institute, that's one of the ultimate books in this category
and it was named by book authority as one of the best 100-marketing books of all time.
So, definitely go check that out and other great authors out there are an Hanley Mark
Schaefer Andy Kristina anything they say will also be practical and super helpful books
are a great way to build those fundamental knowledge points but when it comes to understanding
the strategy side of concept marketing, I would really encourage you to consider taking
a course or a class, this is the best way to get some hands-on training in this area
which I'm not gonna lie it's not easy to understand strategic content marketing.
So, along with my book I teach a six-week course, it's called course strategy and marketing
course I also teach an SEO writing course but check out HYPERLINK "http://www.contentstrategy.course.com"
www.contentstrategy.course.com if you're interested in a 6-week boot camp that will teach you
pretty much everything you need to know in strategic content marketing and at the end
of the course you'll have your own content strategy built in your hands students say
that that was some of the best training they've had in the industry to help them understand
how to actually do content marketing Number three in our five-point list of how
to become a concept marketing writer is to find your niche of expertise, this is super
important but I wouldn't recommend it too early on build some skill sets learn consecration
and then it's time to pick your industry niche if you do it at this point before you position
a brand build your own website domain all that good stuff, this will help you position
yourself in a way where you can actually charge more for your services then if you didn't
pick an industry niche.

So, how you pick your niche? Well, were you
anything else in a previous life were you once upon a time an attorney a customer service
representative, an accountant you name it maybe you work at a software firm any real-life
job you have gave you industry knowledge and expertise?
So, ways that you can use that past life in your present content writing career is to
position yourself with that industry, so for example if you were an attorney, maybe you're
retired you're looking to pick up writing, you could position yourself as a content marketing,
digital marketing, concentrator for law firms and right their blog content.

In a past life,
if you used to be an awesome customer service representative you could use that as your
angle of expertise, so you could say that you're a content creator who specializes in
creating content for customers and from a customer point of view, the list of opportunities
here goes on and on and remember it's important to pick something that you'll enjoy doing
if you're going to commit to this and do it for the long haul.
So, pick something that ignites interest, maybe it wasn't something you did for 20-years,
maybe it's something you love to do make that your focus and as a quick note I teach you
how to pick your industry of expertise in my comment strategy course
Okay, number four, know your worth this would be the average cost of marketing writer salary
or freelance project pricing that you want to charge for your services, so if you're
looking for employment indeed Glassdoor, pay scale, the creative group, these places can
offer great insights on what content marketing writer salaries go for, so make sure you match
up a job offer with the baseline salaries recommended by these leading platforms.
If you're going solo and freelancing, it's important to price based on your skill set
you don't want to price too high if you're still new at what you're doing because you
can't earn clients off and you don't want a price too low if you're getting really good
at content creation because then you'll undercut yourself, an easy way to price your writing
expertise that's both very new and the client is to think about how much you can get done
in an hour without stressing yourself out, charged by that one hour but here's the thing;
don't charge hourly, call it fixed project price, so charged by the word and Express
writers my agency we charge based on every 500-words on average and our rate goes from
ninety to a hundred and twenty dollars on that word range.
Now you can charge a lot if you're picking an industry of expertise that goes for a lot
in the real world, so for example if you were an attorney or an accountant, those jobs can
go for upwards of a hundred, two hundred dollars per hour so you can potentially charge up
to $250 per page or more if you specialize in one of those industries.
Okay, our last point and how to become a content marketing or digital marketing writer, is
to show off your skills, demonstrate what you can do as a content marketing writer and
the best way to do this is to build your own portfolio site and if you're talking to me,
well I'm going to recommend something I call a content house which is your real estate,
your domain, so you could pick domain name based on your name HYPERLINK "http://www.JanSmith.com"
www.JanSmith.com or based on the industry of expertise you're doing, like HYPERLINK
"http://www.realestatewriter.com" www.realestatewriter.com but it's always better to go for the gusto
and start building a brand, that way you have something long-term that you can just keep
growing at your own pace and you can have a place to stand on when your clients say;
�what do you and how much do you charge?� you can give them a great domain and it's
your brand Samples go a long way whenever you are showing
off your services, so be sure to showcase happy client testimonials and your best content
work.

Okay, so we covered five points of how to become this type of writer.
Another big question as we wrap up would be; what kind of content are you going to create
has this type of writer, has a content marketing, digital marketing writer?
So, there's six types of content you should be studying and learning how to create those
six types are number one headlines, number two blogs and guides, oftentimes these are
going to be SEO optimized, so be sure you're studying SEO writing. Number three eBooks
and lead magnets, these are often in PDF format, long-form style. Number four creative copy,
this can be all kinds of miscellaneous content from a little tagline on a home page to a
fun seasonal blog. Number five landing or web pages and number six, calls to action
which deserves their own category in and of themselves often called CPAs, this can be
one or two sentences at the end of the blog post that get a customer a prospect to become
a customer for the brand you're writing for.

And I'll throw a quick example the CTA up
on the screen For more on these content types go check out
my other YouTube video, the six content types you need for powerful inbound lead generation.
And for more on this entire topic because honestly you could go on and on here, check
out my mega guide on content hacker, it's called how to be a constant marketing writer
the future of freelance writing. If you've any questions on this topic, how
do I become a concept marketing writer, any kind of questions drop them in the comments
and I'll get back to you it's really amazing that we're in a place and time where the future
really is bright for writers looking to break into the space of online content creation.
Thank you so much for watching this video don't forget to hit that subscribe button
because I'm always here on YouTube, publishing new content just for you and I look forward
to seeing you around next time &'LM]^_`cdwx��������������������
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