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Learning to Rank

My last Post was Five decades of Google Ranking Signals, and I begin that article by stating that there are different posts about rank signals that have a few difficulties. However, there are different pages which you might want to check at I didn ’ t need to turn people away from looking at one post that did include a lot of information, and as you are learning how to rank webpages.

Cyrus Shepard recently released a post about Google Sucess Factors about Zyppy.com which I would recommend that you also have a look at.

Cyrus did a movie with Ross Hudgins on Seige Media in which he spoke about these Ranking signals with Cyrus, called Google Ranking Factors with Cyrus Shepard. I’m keeping this post to make the discussion about ranking the focus of the post, and the celebrity. There is some info in the article from Cyrus and in the Video. Cyrus takes a different approach from that which I wrote on writing about rank signals, but it s worth the time visiti... Read More

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Expand Your YouTube Ads’ Reach With Custom Intent Audiences

For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach.

Custom affinity audiences used to be my go-to for YouTube campaigns because I could create audiences from a combination of keywords and URLs based on people’s interests and habits. They still work very well for many of my campaigns.

I suspect many of you do the same.

These days, though, we can get more specific with our audience targeting on YouTube thanks to custom intent audiences for video campaigns, which use broad-match search terms people have actually searched on Google. Unlike affinity audiences, this allows you to try to target people who were actively searching for your product or service.

Sound good? Let me show you my favorite different types of custom intent audiences I like to create for almost all of my clien... Read More

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Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev

Oleg Shchgolev, CEO and Co-founder of SEMrush, also created SEOquake that was released in 2006. SEOquake was the inspiration to creating something more complex. Then SEMrush was born with the help of his partner, Dimitri Melnikov.

Today, SEMrush has 10 years in the market with 500 employees, revenues close to 100 million, and about 2 million users worldwide.

I had the pleasure to interview Oleg, including some questions beyond Search.

KT: What type of inspiration, vision, and loyalty did you see in Dmitri Melnikov that made you want to go in business with him?

OS: First and foremost, Dima is my friend. Second, he is a SEMrush co-founder; he’s been here right from the very beginning. We have always believed in the product that we’ve been working on and I totally admire him as my friend, my colleague, and co-founder.

We make most decisions together as CEO & co-CEO. Our temperaments are mutually reinforcing and this contributes greatly in allowing u... Read More

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Slow Loads Sabotage Your Conversions: See The 2019 Page Speed Report

Did you know that 86% of women between 18 and 24 admit they’re less likely to buy something when a webpage is slow to load?

It’s a clear sign of how long waits—by “long,” I mean more than 3 seconds—can take a chunk out of your bottom line. But, heck, it’s also kinda intuitive, right?

So how about this one:

19% of marketers don’t think that load times have an influence on their conversion rates.

I guess it’s not so intuitive after all.

Which is why our newly released Page Speed Report For Marketers is so important. It’s full of insights about what consumers and marketers are thinking and doing about page performance in 2019. And as much as the topic of page speed can be a snooze, our research shows marketers need to make it a priority. (My executive summary: fix page speed now, nap later.)

How’d we do it? Last autumn, our two surveys asked about spending habits, advertising priorities, how people experie... Read More

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Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev

Oleg Shchgolev, CEO and Co-founder of SEMrush, also created SEOquake that was released in 2006. SEOquake was the inspiration to creating something more complex. Then SEMrush was born with the help of his partner, Dimitri Melnikov.

Today, SEMrush has 10 years in the market with 500 employees, revenues close to 100 million, and about 2 million users worldwide.

I had the pleasure to interview Oleg, including some questions beyond Search.

KT: What type of inspiration, vision, and loyalty did you see in Dmitri Melnikov that made you want to go in business with him?

OS: First and foremost, Dima is my friend. Second, he is a SEMrush co-founder; he’s been here right from the very beginning. We have always believed in the product that we’ve been working on and I totally admire him as my friend, my colleague, and co-founder.

We make most decisions together as CEO & co-CEO. Our temperaments are mutually reinforcing and this contributes greatly in allowing u... Read More

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Five Years of Google Ranking Signals

Organic Search Google Ranking Signals

1. Domain Age and Rate of Linking
2. Use of Keywords
3. Related Phrases
4. Keywords in Main Headings, Lists, and Titles
5. Page Speed
6. Watch Times for a Page
7. Context Terms on a Page
8. Language Models Using Ngrams
9. Gibberish Content
10. Authoritative Results
11. How Well Databases Answers Match Queries
12. Suspicious Activity to Increase Rankings
13. Popularity Scores for Events
14. The Amount of Weight from a Link is Based upon the Probability that someone might click upon it
15. Biometric Parameters while Viewing Results
16. Click-Throughs
17. Site Quality Scores
18. Disambiguating People
19. Effectiveness and Affinity
20. Quotes
21. Category Duration Visits
22. Repeat Clicks and Visit Durations
23. Environmental Information
24. Traffic Producing Links
25. Freshness
26. Media Consumption H... Read More

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Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev

Oleg Shchgolev, CEO and Co-founder of SEMrush, also created SEOquake that was released in 2006. SEOquake was the inspiration to creating something more complex. Then SEMrush was born with the help of his partner, Dimitri Melnikov.

Today, SEMrush has 10 years in the market with 500 employees, revenues close to 100 million, and about 2 million users worldwide.

I had the pleasure to interview Oleg, including some questions beyond Search.

KT: What type of inspiration, vision, and loyalty did you see in Dmitri Melnikov that made you want to go in business with him?

OS: First and foremost, Dima is my friend. Second, he is a SEMrush co-founder; he’s been here right from the very beginning. We have always believed in the product that we’ve been working on and I totally admire him as my friend, my colleague, and co-founder.

We make most decisions together as CEO & co-CEO. Our temperaments are mutually reinforcing and this contributes greatly in allowing u... Read More

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Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

[youtube https://www.youtube.com/watch?v=EKkUtrL6B18&w=560&h=315]

The above is not an accident. It is, rather, as intended:

"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway."

Happy? Good! Share posed photos to make your friend... Read More

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Adobe & Ovum Release New Research: DIGITAL PRESSURE IN THE HIGH TECH INDUSTRY

Although stiff competition is ubiquitous across industries, the High Tech industry has long been characterized by particularly intense competition and constant pressure. A report recently released by Adobe and Ovum reveals that the levels of competition and pressure are reaching new heights fueled by new entrants to the market, established vendors extending offerings, customer expectations evolving, and constrained budgets. High Tech organizations are responding to these pressures by investing in digital marketing. The 2017 “Digital Marketing in the High Tech Industry” report is based on telephone interviews from 200 High Tech businesses – covering the software, internet, consumer electronics, technology manufacturer, and professional/IT services subsectors.  Questions spanned digital marketing priorities and challenges, the competitive landscape and investment strategies for High Tech organizations.

In this report, we highlight areas of particular pressure for High Te... Read More

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Lessons learned from launching 100+ content-led link building campaigns

Throughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns.

They all had a shared goal of earning links and coverage from the world’s biggest publishers for clients across retail, travel, finance, and other sectors.

Here’s a small selection of publications where I earned links from across the year:

These links, however, came from articles based around content campaigns.

They ran with headlines such as:

examples of headlines included in link building campaigns

In total, upon looking back on the year, I earned over 2,500 links from a whole host of publications. That taught me a fair few things about link building.

You see, link building, especially when using digital PR as the primary... Read More

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