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How to increase conversions: Ideas, tools, examples

Historically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions.

This is unfortunate because conversion optimization usually requires smaller investments and provides faster results than growing your traffic.

Here are eight ways to increase your ecommerce conversions quickly by providing better usability and smoother user experience.

1. Make your checkout process simpler

The name of the game is convenience. Don’t make it difficult for the consumer to finish a purchase. The more barriers your site throws up, the more likely it is your customers will leave the cart without completing the purchase.

According to BigCommerce’s 2019 Omni-Channel Retail Report, convenience is among the top 3 reasons U.S.  consumers across all generations chose to buy from an online store. When shopping online, millennials have become used to speed and convenience while younger generations have never known shop... Read More

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Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

[youtube https://www.youtube.com/watch?v=EKkUtrL6B18&w=560&h=315]

The above is not an accident. It is, rather, as intended:

"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway."

Happy? Good! Share posed photos to make your friend... Read More

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8 Surprisingly Effective Ways to Use Stock Photos in Ads

Not all of us have time to continuously be adding to a collection of professional photographs for our business advertisements. I would guess that many reading this post are busy business owners and digital marketers who need a way to run ads without spending half their day in a photography studio. While the creative process of photography can be fun for many, it can also be a time and money eater.

I hear you, people who just don’t have time to mess around with a fancy DSLR! This is why stock photography can be so helpful for you busy bees out there. Whether you’re looking to add a photograph to your Google Display or Facebook ad, it is critical to have a visual element that appeals to your target audience. This makes stock photography a very helpful and important tool for modern day marketers.

But first …

What is stock photography?

Stock photography refers to a library of photographs supplied for public use under varying licenses. Stock photography ... Read More

Read more

Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

[youtube https://www.youtube.com/watch?v=EKkUtrL6B18&w=560&h=315]

The above is not an accident. It is, rather, as intended:

"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway."

Happy? Good! Share posed photos to make your friend... Read More

Read more

Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

[youtube https://www.youtube.com/watch?v=EKkUtrL6B18&w=560&h=315]

The above is not an accident. It is, rather, as intended:

"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway."

Happy? Good! Share posed photos to make your friend... Read More

Read more

Social listening 101: Six crucial keywords to track

Social listening is a tactic that’s not unheard of. Quite a number of brands use it these days and even more consider trying it out in the near future. However, for many, the step-by-step process of social listening remains unclear.

This article aims to answer the most burning questions about social listening:

What is a keyword? Which keywords should you monitor? How do you get relevant and comprehensive results instead of all the noise that the Internet is filled with? What is a keyword?

As we know, social listening is a process that requires a social media listening/social media monitoring tool (e.g., Awario, Mention, Brandwatch). The first thing you do when you open the app is entering keywords to monitor.

Keywords are the words that describe best what you want to find on social media platforms and the web. A keyword can be one word (e.g. “Philips”), two words (e.g. “Aleh Barysevich”), four words (e.g. “search engine optimization tool”... Read More

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5 Conversion Optimization Tactics that Also Drive Traffic

Conversion optimization doesn’t have to stand in a way of traffic acquisition. In fact, CRO and SEO are even more effective when combined. These two marketing channels can (and should!) effectively inform and empower each other.

Here are 5 ways to boost your conversions while increasing traffic to your site:

1. Generate More Sales through Upselling How does it help traffic? Internal linking helps spread link equity throughout the site boosting rankings of pages that don’t have external backlinks of their own How does it help sales? The smart use of related product recommendations will increase your average order number that consequently will boost your ROI

Up-selling and cross-selling are two effective marketing strategies that can boost your ROI without the need to invest in attracting new customers to your site. To give you some context:

Upselling refers to general strategy of boosting average order value by encouraging your customers to buy more t... Read More

Read more

Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

[youtube https://www.youtube.com/watch?v=EKkUtrL6B18&w=560&h=315]

The above is not an accident. It is, rather, as intended:

"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway."

Happy? Good! Share posed photos to make your friend... Read More

Read more

Five ways SEOs can utilize data with insights, automation, and personalization

Constantly evolving search results driven by Google’s increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before.

Where SEOs used to focus almost exclusively on what Google and other search engines were looking for in their site structure, links, and content, digital marketing now revolves solidly around the needs and intent of consumers.

This past year was perhaps the most transformative in SEO, an industry expected to top $80 billion in spending by 2020. AI is creating entirely new engagement possibilities across multiple channels and devices. Consumers are choosing to find and interact with information by voice search, or even on connected IoT appliances, and other devices. Brands are being challenged to reimagine the entire customer journey and how they optimize content for search, as a result.

How do you even begin to prioritize when your to-do list and the data available to you are... Read More

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How to Share Deals & Drive Sales with Facebook Offer Ads

Looking for ways to boost your sales, online and offline? Of course, you are! If you haven’t tested Facebook offer ads yet, let’s get you started, right here, right now.

Facebook offer ads present a deal to entice prospects to make a purchase. These customizable, mobile-only ads are excellent for both brick-and-mortar locations and ecommerce brands, as they provide options to claim offers in-store and online.

Image via adweek

In this guide to Facebook offer ads, I’m going to tell you everything you need to get started. You’ll learn how to create these ads, how to set up your campaign, and how to optimize for success. Let’s get started!

How to create Facebook offer ads

To create an offer ad, head over to Ads Manager and choose a Traffic, Conversions, or Store Traffic campaign objective. Users that claim an online offer will receive a discount code and will then be sent to your website to shop. If you... Read More

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