Historically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions.
This is unfortunate because conversion optimization usually requires smaller investments and provides faster results than growing your traffic.
Here are eight ways to increase your ecommerce conversions quickly by providing better usability and smoother user experience.1. Make your checkout process simpler
The name of the game is convenience. Don’t make it difficult for the consumer to finish a purchase. The more barriers your site throws up, the more likely it is your customers will leave the cart without completing the purchase.
According to BigCommerce’s 2019 Omni-Channel Retail Report, convenience is among the top 3 reasons U.S. consumers across all generations chose to buy from an online store. When shopping online, millennials have become used to speed and convenience while younger generations have never known shop... Read More