Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.
Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best?
Anywhere between 12-27%. That’s two to five times the median.
If you’re reading this, chances are that you’re stuck somewhere in the depressingly-low single digits. Most are.
You’ve got the right keywords, your Ad Groups are on point, and your landing pages nail the essentials. So why are conversions and costs not budging?
The problem is that while ‘best practices’ can be helpful, they’re not enough. You need to rethink how those PPC landing pages are organized, who they’re targeting, and what customers need from them at different points in time.
Here are three places to get you started moving up into that double-digit club where you belong.
1. Funnel Segmentation
PPC landing pages arguably have the biggest impact on campaign ROI—just not for the reasons you think. It isn’t just the cheesy, tool-generated h… Read More