The secret that only 1 in 100 businesses know is, ranking for neighborhoods (the RIGHT Neighborhoods) done the RIGHT way, can help you leapfrog over other search results..and land you in the 3-Pack. Yes, it really works.
Google gives priority in its search results page to businesses which are in the same geographical location as the user making the search.
Local SEO is the perfect example of how advanced Google is getting in its ability to refine searches for its users. Google knows the geographical location of its user, and supplies information that it believes would be most useful to the person. To get the most out of Google’s intent-based local search results, businesses need to list themselves with Google Places enhanced by neighborhood-focused listings.