Remarketing also called retargeting. Are these just new buzzwords or is it something that actually works? Well? Let’s see. Imagine a perspective customer browsing your online store. Unfortunately the majority of these visitors are not converted to customers. They leave your site before checking out.
The reasons can be, it’s their first visit and they’re not sure about your store’s credibility. They get distracted and simply don’t finish the purchase. They don’t quite find what they’re looking for or maybe they just decide to do their shopping later and they end up forgetting about your site completely.
This is where remarketing kicks in, thanks to cookies, not viz, but these, every time a visitor gets to any of your product pages, this information is stored in their device. Computer, tablet, phone doesn’t really matter. Later on, advertisement systems can pull this information out. Even though the prospect’s already went to a completely different site, searching the web, reading through various sites, browsing social networks, watching videos, no matter what they do the next day, you can now reach them with highly targeted ads like, Hey, still looking for this phone, or you were interested in this blue umbrella?
So how about this yellow one? The purpose is to remind them about your online store and bringing them back so they finish their purchase. See the potential.
Contact us today, lay back and, watch the sales grow.
These campaigns are highly successful. Since you know exactly who to target with one offer, you can also suggest alternative products. And as a side effect, your credibility grows too. The only problem is that setting a remarketing campaign can get very complicated.
All the different marketing platforms, setting the cookies, scheduling, budgeting. So how about leaving the tricky stuff to us? We will gladly take over the hard part and design a campaign tailored to your business.
Take a few minutes to find out how we might be able to help you sort out a strategy that fits your business and your business’ goals.
We can do a 15 to 30 minute phone session where we learn about your business and where you are wanting to take it. From there, we craft a strategy for you and will execute it for you need us to or maybe you can take our suggestions and implement them yourself. Either way, let’s talk.