Pharma Marketing: Reaching Providers and Consumers Anywhere, Anytime
Many of us have seen the standard drug ad on TV or in magazines. Or maybe you’ve heard a doctor pitch a new drug at a conference on behalf of a drug manufacturer.
Pharmaceutical companies have historically invested huge amounts of money on television, print advertising, and getting medical providers to speak on their behalf at events. These traditional approaches to pharmaceutical marketing have helped the industry reach millions, if not billions, of consumers.
Last year, the industry spent $5.2 billion on advertising. But while marketing budgets continue to increase, not every pharma brand is taking full advantage of digital. According to a Medical Marketing & Media (MM&M) survey, 59 percent of marketers say they use websites, 45 percent use social media, 32 percent use digital ads, and 20 percent use mobile apps for their marketing efforts.
These figures indicate more than half of marketers are underutilizing several key digital channels. However, di… Read More