Posted On 21 Feb 2019
Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all.
At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect? Or is there a process you can follow to at least try to get a link added in?
Sadly, unlinked brand mentions are one of the biggest challenges when building links through content marketing and digital PR. It’s more common than many link builders would like to admit.
But, seeing a link added in to an article after it’s been published can be easier to achieve than many assume.
You just need to know when it’s right to ask for a link, who you need to reach out to and what you should say. We’ll cover all these things below.
Content-led link building is hard — don’t let anyone tell you otherwise.
It often takes blood, sweat and tears to launch… Read More