Lessons learned from launching 100+ content-led link building campaigns

Throughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns.

They all had a shared goal of earning links and coverage from the world’s biggest publishers for clients across retail, travel, finance, and other sectors.

Here’s a small selection of publications where I earned links from across the year:

These links, however, came from articles based around content campaigns.

They ran with headlines such as:

examples of headlines included in link building campaigns

In total, upon looking back on the year, I earned over 2,500 links from a whole host of publications. That taught me a fair few things about link building.

You see, link building, especially when using digital PR as the primary… Read More

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