Brand partnerships are seemingly everywhere and in this social media age, it’s easier than ever for brands to interact.
Sometimes it’s less of a partnership than an unplanned Twitter beef, like this takedown of Oreo by movie theatre chain AMC…
NOT COOL, COOKIE. RT @Oreo: Ever bring your own Oreo cookies to the movie theater? #slicksnacker
— AMC Theatres (@AMCTheatres) September 25, 2012
Other times it’s an intricately planned brand + brand embrace, as with this combo between Covergirl cosmetics and the LucasFilm/Disney movie Star Wars: The Force Awakens…
But here’s the problem with these two … Read More