Is This the Best Brand Partnership Ever?

Brand partnerships are seemingly everywhere and in this social media age, it’s easier than ever for brands to interact.

Sometimes it’s less of a partnership than an unplanned Twitter beef, like this takedown of Oreo by movie theatre chain AMC…

NOT COOL, COOKIE. RT @Oreo: Ever bring your own Oreo cookies to the movie theater? #slicksnacker

— AMC Theatres (@AMCTheatres) September 25, 2012

Other times it’s an intricately planned brand + brand embrace, as with this combo between Covergirl cosmetics and the LucasFilm/Disney movie Star Wars: The Force Awakens…

covergirl star wars brand partnership instagram post

But here’s the problem with these two … Read More

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