Interviewing Google’s John Mueller at SearchLove: domain authority metrics, sub-domains vs. sub-folders and more

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Interviewing Google’s John Mueller at SearchLove: domain authority metrics, sub-domains vs. sub-folders and more

I was fortunate enough to be able to interview Google’s John Mueller at SearchLove and quiz him about domain authority metrics, sub-domains vs. sub-folders and how bad is ranking tracking really.

I have previously written and spoken about how to interpret Google’s official statements, technical documentation, engineers’ writing, patent applications, acquisitions, and more (see: From the Horse’s Mouth and the associated video as well as posts like “what do dolphins eat?”). When I got the chance to interview John Mueller from Google at our SearchLove London 2018 conference, I knew that there would be many things that he couldn’t divulge, but there were a couple of key areas in which I thought we had seen unnecessary confusion, and where I thought that I might be able to get John to shed some light. [DistilledU subscribers can check out the videos of the rest of the talks here – we’re still wor… Read More


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