How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners)

you know you need to be on social media youtube facebook twitter instagram some of the most popular sites out there on the web even snapchat even though instagram's crushing it it's still doing really well they have over 100 million active users daily but as a beginner all of this is overwhelming and complicated so how do you start hey everyone i'm neil patel and today i'm going to share with you how to get started with social media as a beginner the first thing you need to do is pick the right social network yes there's a lot of them whether it's facebook whether it's linkedin whether it's twitter it's up to you on which network you want to be on you could be on all of them but if you're on all of them you're not going to spend enough time to make these profiles amazing you don't want to half-ass them in other words you don't want to be on linkedin and do a mediocre job you don't want to be on facebook and do a mediocre job it's better to not be on them than it is to do a mediocre job because doing a mediocre job will get you no reach i kid you not social media five six years ago was way easier to leverage to get traffic from nowadays their algorithms are so strict because there's so much competition they're looking for the cream of the crop in other words if you're not the best of the best you're not going to do well so you need to pick the right social network and what's right for me may not be right for you so the way you pick the social network is look at what space you're in if you're in b2b the chances are linkedin is going to be the best social network for you twitter is also another good social network for b2b but linkedin typically is better if you're in b2c facebook does really well instagram does really well youtube does really well funny enough youtube works for both b2b and b2c now here's the thing you also have to look at what content type do you like creating are you someone who's really good with videos if so you probably want to start with youtube or linkedin facebook's much more competitive youtube you can get the longevity even if you don't have an audience you don't have a subscriber pool you can get more traffic over time because facebook people don't really search on there youtube people perform searches all day long for videos and your videos can continually get views if you rank higher if you're going after an older demographic facebook is amazing if you're going after a younger demographic instagram and snapchat are amazing so now that you have a rough idea of which social network to go after and if you're still unsure just leave a comment below tell me your business and i'll help answer the question for you so that way you're using the right social network from day one but now that you have a right one the second thing you need to do is start creating content yes you're like hey i have no friends i have no following it doesn't matter no one's going to follow if you don't have any content so start creating content that starts off with completing your profile facebook twitter instagram all of them they have profiles you need to complete everything from a username to your email address to a really proper nice image to a description of who you are or your company if you don't complete your profile you're not giving people a reason to follow and when you're completing your profile talk about the benefits that people are going to experience from following you or subscribing to your page but as i mentioned it's all about creating content so it starts with the profile and then it gets the content if you're not sure what content to create you need to check out your competition you all have competitors even if you're in a new space like let's say you're uber and you're revolutionizing the taxi industry well your competition would be the taxi industry so you look at what is my competition doing on social media now i know uber's already around they're a multi-billion dollar company but i'm giving example on if i was creating uber from day one that would be my competition you look at your closest competitors it could be indirect competition but still your closest competitors you want to see what content is doing for well for them and what content's not that'll give you idea of what you should do more of and what you shouldn't do as much of if you don't know how to create content it could be as simple as status updates you pulling out your phone recording a video of you sharing some links and if you're not sure what links to share you can go to type in any keywords from your industry it'll show you all the popular articles that shows you what people like on facebook twitter all the social sites which will then give you an idea of what kind of content will resonate with that social network and what doesn't now that you're creating content the next thing you need to do is build a connection and you need to build a connection with people it's a social network just because you're on a computer doesn't mean you're not connecting with humans so make sure you're friending all the people that you know following them you're engaging right you're building connections so if it's your friend already like someone that you know in person you can just invite them to friend you on facebook or follow you on twitter if it's someone you don't know you're gonna have to work more to build that connection and here's how you do this you go and look for all the people in your space who are putting status updates posts if they have questions respond to them help them out if they have articles feel free and share them if you think they're valuable right you can repost re-share whatever it may be if there's other people on these channels fan pages that are related to your industry even if it's your competitors and they're asking questions you can respond to them help them out that's how you build a connection even when you're posting on your own page when someone responds with a question or a comment you should acknowledge that they're there thank them for leaving a comment respond when they have a question that's how you engage and what i found is over time as you engage what you'll see is a lot of people come back over to your site they'll follow you you'll engage deeply with them and they'll become a loyal die hard follower it's not just about growing your number and having a thousand followers or ten thousand followers which then gets me into my last tip and the last tip is don't go for follower count it's all about having valuable connections personal ones because if your first 100 fans or followers aren't that engaged with you all these social networks have it in their algorithm but they're looking at a percentage so if you have a million fans but only a thousand engaged they're like whoa this is a terrible engagement rate we shouldn't show your content to anyone because no one likes it but if you had a hundred followers and every single one liked it shared it and commented they did all three of those things social networks like facebook are gonna be like this content is amazing it needs to go viral because everyone loves it so it's not about having the most amount of fans it's about having the most amount of engaged fans if someone's not going to engage you don't want them don't just pay models to talk about you so you can get more followers it's about having the most relevant die-hard fans and i know as i said that was going to be the last tip but here's one more bonus tip for you don't push people to your business from day one within three months or six months by all means you can start talking about your business slowly mentioning it try to get people over to your site and as customers you can do simple things like just sharing a link but you don't want to do that from day one why would you want to promote your business when no one's following you they're not engaged if you went to a random stranger on the street and you said hey my name is john i know that you buy toilet paper because everyone uses toilet paper would you like to buy my toilet paper they're going to be like you're crazy who are you we don't want to buy anything for you you need to build a connection no one's going to buy from you until you build that relationship so don't promote your business until three to six months i'm to the extreme in which i like waiting nine months to a year but again you can do it within three to six months if you're doing advertising from day one you can promote your business instantly but if you're trying to build up everything organically you can't promote your business from day one so that's it if you're still confused on how to get started with social media leave a comment below i'll answer it i'll help you out if there's anything i can do to help you just let me know i truly am here to help you succeed thank you for watching please comment share like and tell other people about this video

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