Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly.
Think about it. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions. But optimizing a web page for search engines requires more content, more links, more calls to action.
More content = more distractions.
So a question arises: Is it even possible to create a compelling—and high-converting—landing page that also ranks well in search engines?
It turns out you can, but not without carefully walking a tightrope between ranking and converting. The goal is to attract warm leads from search engines like Google to your page and convert them into customers. In this guide, you’ll learn how it’s done. But first…
Why your landing page doesn’t rank
In an ideal world, all your landing page… Read More