How to Estimate the Total Available Organic Search Traffic for a Website

Whether you’re expanding an existing business into a new market, bringing out a new product range, or building a brand new website from scratch, a key question you’ll need to answer is how much organic search traffic is reasonable to expect, and what the ceiling on that number might be. It’s also useful for an established site to know how close to the ceiling you are. In this post, I outline a process for coming to a reasonable estimate for that number.

How we do it

This is all an estimate, while it tries to be as rigorous as possible there are a lot of unknowns that could cause the estimate to be off in either direction. The intention is to get a ballpark estimate in order to set expectations and give an indication of the level of investment that should be devoted to a site.

In order to work out how much organic traffic we can get, we need four things:

1. A list of keywords we can reasonably expect … Read More

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