Posted On 24 Feb 2019
Creating a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Even just opening a blank Excel spreadsheet can feel overwhelming. Thankfully, sometimes all that’s needed to get on the right track is a quick how-to and a great starter template, which is exactly what we have for you here.
In this post, we provide a guide to building a content calendar, plus a free template for the year.
The Definition of a Content Calendar
Before we jump into calendaring our content, let’s talk about what a content calendar actually is and a few baseline requirements for success.
We define a content calendar as a shareable resource that teams can use to plan all content activity. This allows you to visualize how your content is distributed throughout the year. We prefer a calendar-based format, as opposed to just creating a long list of content to be published, because it comes with several benefits:
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