2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including:
A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms.
New interface – according to Google is faster and easier to use than the previous interface and includes more features to reach your advertising goals.
However, 2019 is promising to be an even better year as advertisers take full advantage of the previous years changes and the new ones that are to be released:
15 seconds non-skippable video ads
Advertisers running TrueView in-stream Ads on YouTube can now benefit from 15 second non-skippable video ads. This has only been available to advertisers via YouTube reservation, but will now be available to advertisers running auction campaigns in Google Ads.
In an announcement, Google said:
“Today we’re expanding a… Read More