For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach.
Custom affinity audiences used to be my go-to for YouTube campaigns because I could create audiences from a combination of keywords and URLs based on people’s interests and habits. They still work very well for many of my campaigns.
I suspect many of you do the same.
These days, though, we can get more specific with our audience targeting on YouTube thanks to custom intent audiences for video campaigns, which use broad-match search terms people have actually searched on Google. Unlike affinity audiences, this allows you to try to target people who were actively searching for your product or service.
Sound good? Let me show you my favorite different types of custom intent audiences I like to create for almost all of my clien… Read More