Digital Marketing Campaigns: Winter 2018 Edition

It feels like the time has come for the Distilled Winter 2018 creative content round-up, which must mean – spring is on its way! So, without further ado…

Data Visualisations
A world of languages – Alberto Lucas Lopez

At school, the languages lessons offered to me were either French or German. Some more forward-thinking schools had Spanish in their curriculum. This graphic, by freelance data visualiser Alberto Lucas Lopez, puts into perspective how much more of the world is opened up to you if you know Spanish. If you want to be able to communicate with even more of the world population, then Chinese or Hindi would work in your favour. The presentation here, with the data shown in a circle, with the countries that speak these languages included by area based on population feels novel too, especially if you stretch your imagination to think of it as a globe.

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