Digital Marketing Basics – Basic marketing techniques to grow your business | Modern Marketing

it's easy to get overwhelmed we start
talking with digital marketing with so many different tools tactics and
strategies and new social media channels coming on almost every week it's hard to
know where to even start and that's when today is over so we're gonna cover three
fundamental digital marketing basics you so can build profitable and high converting
digital marketing campaigns Hello and welcome, my name is Adam Erhart and you're watching
the modern marketing show we take different marketing tactics tools tips
and strategies and break them down into bite size actual clips that you can use
to immediately take your business to the next level digital marketing is often
made to sound overly confusing but it doesn't need to be the simple truth is
that digital marketing is just wait for it marketing but done digitally deep I know
but while there are a lot of similarities between traditional and digital
marketing there are also some key differences that can mean the difference
between winning campaign that makes you money and a losing campaign gets you
nowhere Step one isn't all that different between
traditional and digital marketing before you do anything you first need to
identify and clearly define your target market and who it is that you're trying
to reach this is crucial because your target market will dictate how you
advertise where you advertise and what you advertised as an example you're
gonna want to use a very different message to market to a 63 year old
grandmother who likes gardening and lives in Oregon and you are to a 22 year
old male is a recent college grad likes CrossFit and lives in Florida wil to
these markets are likely to respond to completely different images messages and
they likely hang out in different places online clearly defining them first
allows you to target them better he sees you time and money by not marketing to
people who are unlikely to care about what you're offering when you buy defied
your target market and find who they are what they like and where they hang out
on line it's time to move to step 2 which is to create content that looks
native to the platform it's on YouTube content is really just fancy talk for
saying content that looks like it belongs there this means taking a look
at how others are using whatever platform you want to be using and then
leverage and create content that feels like it fits their now there's an
important note here whatever content you create whether it's an advertisement and
article opposed or an image you want to walk a fine line between sitting in and
standing out this way to describe this is that you want your content to stand
out but for the right reasons not because it looks like it doesn't belong
there a few examples of media content that fits in with standing out would be
taking great unique product or brand pictures for Instagram writing compelling and thought-provoking
articles on LinkedIn keeping your Facebook as friendly social and human in
keeping your tweets on Twitter short and engaging and at all times be sure to
deliver a clear and consistent brand message to your results get compounded
over time one of my favorite things about digital marketing is the ability
to track how your campaign is performing unlike with traditional marketing we're
not really sure how many people saw your message or if they did anything about it
with digital marketing you can measure everything in fact there's almost too
much information so I can be easy to get overloaded and overwhelmed which is why
almost always suggest simplifying it as much as possible which usually allows us
to narrow it down to one key metric to watch a measure so if your goal is to
get people to see your message the measurement recalled impressions which
is how many times you had shown and if your goal is to get more clicks to your
website landing page or shopping cart and watching measure and measure called
Qwikster website and if your main goal is to have people take a certain action
online then watch whatever metric best the lines with that whether it's
conversions calls clicks or key pageviews the best way to start is to
just pick one and then measure how things are performing you can find ways
to tweak an improvement over time so thanks so much for watching if you
enjoyed this episode be sure to subscribe to the channel give it a
thumbs up if you have any questions comments or suggestions for future video
be sure to leave them in the comment section below if you'd like more content like this
then head over to Adam her talk on and sign up for the modern marketing
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I don't care anywhere else take care for now I'll catch you next time on the
modern marketing show

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