Continually Improving the Customer Experience: The Evolution of Automated Marketing Tools

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your company.

I think we are entering the age of the customer experience platform.

A Bit of Perspective

Automated marketing first emerged with the development of customer relationship management (CRM) platforms in the late ‘80s. Of course, these platforms were expensive and therefore limited to large, multinational corporations. But they taught us how new technology can be leveraged to improve how we interact with customers.

The earliest automated marketing tools were introduced in the ‘90s with the invention of web analytics and predictive marketing campaign management software. And now, in an era where MarTe… Read More

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