The Easiest Tool for Testing Page Speed – PageSpeed Insights API

In November 2018, Google released an updated PageSpeed Insights API, which provides performance reports from both lab and field data on a page. Using the PageSpeed Insights API, we can test multiple URLs at once to get a better idea of our site’s overall performance and identify areas of our site that can be optimized for speed. To do this, I wrote a script that uses the new PageSpeed Insights API to retrieve performance data and print the results in a Google Sheet—the easiest and quickest way to get an overview of your site’s speed using a sample of pages.

Before you follow optimization recommendations from PageSpeed Insights, it’s important to note that the tool often recommends actions that won’t improve user experience or provide a worthwhile performance increase for your specific site. For example, PageSpeed Insights may advise caching external files (e.g. requests to Facebook.com) or serving images in &... Read More


12 High-Converting Landing Pages (That’ll Make You Wish You Built ‘Em)

Don’t get us wrong: we love good-looking landing pages. The way the colors contrast to draw attention; the striking custom photography and animation; the elegant application of negative space and rule-of-three layouts. Seriously, these things keep us up at night.

But here at Unbounce, we know that there’s more to a landing page than looks. We want the kind of page that won’t embarrass you when you bring it home to your CMO. One that you can really, you know… build a campaign with.

What we really want is a landing page that converts.

What Makes a High-Converting Landing Page?

(“Yeah, yeah, take me to the high-converting landing page examples!”)

People have created a lot of landing pages with the Unbounce Builder (like, so many, you guys), so we think we’ve got a pretty good understanding of what makes a page convert. Over the years, it’s become clear that nearly all successful landing pages have some key elements in comm... Read More


How Google Identifies Primary Versions of Duplicate Pages

Identifying Primary Versions of Duplicate Pages

We know that Google doesn’t penalize duplicate pages on the Web, but it may try to identify which version it prefers to other versions of the same page.

I came across this statement on the Web about duplicate pages earlier this week, and wondered about it, and decided to investigate more:

If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The rest are considered duplicates.

~ Link inversion, the least known major ranking factor.

unsplash-logoLuke Leung

I read that article from Dejan SEO about duplicate pages, and thought it was worth exploring more. As I was looking around at Google patents that included the word “Authority” in them, I found this patent which doesn’t quite say the same thing that Dejan does, but is interesting in that it finds ways to distinguish between duplicate pages on different domain... Read More


How Google’s Knowledge Graph Updates Itself by Answering Questions

How A Knowledge Graph Updates Itself

unsplash-logoElijah Hail

To those of us who are used to doing Search Engine Optimization (SEO), we’ve been looking at URLs filled with content, and links between that content, and how algorithms such as PageRank (based upon links pointed between pages) and information retrieval scores based upon the relevance of that content have been determining how well pages rank in search results in response to queries entered into search boxes by searchers. Web pages connected by links have been seen as information points connected by nodes. This was the first generation of SEO.

Chances are good that many of the methods that we have been using to do SEO will remain the same as new features appear in search, such as knowledge panels, rich results, featured snippets, structured snippets, search by photography, and expanded schema covering many more industries and features then it does at present.

Search has been going thr... Read More


Link reclamation: A practical guide for turning unlinked brand mentions into links

Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all.

At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect? Or is there a process you can follow to at least try to get a link added in?

Sadly, unlinked brand mentions are one of the biggest challenges when building links through content marketing and digital PR. It’s more common than many link builders would like to admit.

But, seeing a link added in to an article after it’s been published can be easier to achieve than many assume.

You just need to know when it’s right to ask for a link, who you need to reach out to and what you should say. We’ll cover all these things below.

Content-led link building is hard — don’t let anyone tell you otherwise.

It often takes blood, sweat and tears to launch... Read More


PebblePost® Builds Integration with Launch by Adobe

PebblePost, the inventor of this Programmatic Direct Mail® alternative, helps brands connect with consumers in a way that avoids the blowback made by consumable electronic advertisements. We use programmatic technology to analyze what consumers are doing in real time on their websites -- then send a tangible, relevant, and personalized Programmatic Postcard™ or Programmatic Catalog™ for their homes. We provide consumers that they can hold within their palms, and trigger on at the time they choose.

PebblePost and Establish by Adobe form a wonderful tag team.
The synergies between the Programmatic Direct Mail® solution and Ad... Read More


What the AI-Delivered Buyer’s Journey Will Look Like in 2030

It’s a new year, and you know what that means: new annual predictions. ‘Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI).

Our forecasting is based on research and deep knowledge of industry trends. But technology is always evolving—sometimes by leaps, but often by tweaks—so it can be difficult to notice incremental changes. That’s why we find it helpful to glance back over our shoulders to see just how far we’ve come.

Take the iPhone, for example. A decade ago, the smartphone was a year and a half old and only beginning to infiltrate schools, offices, and dinner tables. Now, the technology is ubiquitous. It’s hard to imagine life before—or without—smartphones. In 10 short years, Apple has had a tremendous impact on society.

We believe that AI has the potential to create a paradigm sh... Read More


Universal Search Updated at Google

unsplash-logoTristan Colangelo

Sura gave up on her debugging for the moment. “The word for all this is ‘mature programming environment.’ Basically, when hardware performance has been pushed to its final limit, and programmers have had several centuries to code, you reach a point where there is far more signicant code than can be rationalized. The best you can do is understand the overall layering, and know how to search for the oddball tool that may come in handy—take the situation I have here.” She waved at the dependency chart she had been working on. “We are low on working fluid for the coffins. Like a million other things, there was none for sale on dear old Canberra. Well, the obvious thing is to move the coffins near the aft hull, and cool by direct radiation. We don’t have the proper equipment to support this—so lately, I’ve been doing my share of archeology. It seems that five hundred years ago, a similar thing happened after an in-system war at Torm... Read More


The 8 Best Small Business Podcasts (and What They Taught Us)

I refuse to watch Game of Thrones.

Why? Because a surefire, tried-and-true way to guarantee that I won’t watch something is to tell me that I have to watch it.

Oh, do I have to watch Game of Thrones? Do I really? Is it really that important that I consume one of the most critically acclaimed, universally adored, and culturally relevant pieces of entertainment of this decade?

Perhaps.

My refusal to watch the things people tell me to watch is probably tied to some deep, unrelenting psychological drive to maintain complete control over my own life. But that’s neither here nor there.

I’m breaking my own rule today. Although it’s something I’ve championed against for several years now, I’m going to recommend some podcasts I think you’ll all appreciate.

Do you have to listen to any of these? Nah. Would it behoove you to check some of them out? You better believe it, pal. Each one brings unique ex... Read More


Business Travel For Success (And Less Stress)

"How do you do it?"

This the question I get asked the most when it comes to my extensive (and often frenetic) business travel pace. Once I break it down, most people realize that life (and business travel) can be a lot less complicated and stressful if you plan, and seek out the advice from others who have paved the way (and paid the price). After one million miles of business travel, and being a huge nerd/fan of everything associated with it (from best travel apps and gear to the perfect luggage and airport comfort), I'm passionate about business travel (and making it a better experience).

So, how do I do it? How should you do it?

I sat down with my old friend, Bryan Eisenberg, who recently started a show called, Business Travel Hacks, to discuss everything... in gory detail... that I have learned about business travel, and how to make it better. Whether you're on the road for client meetings, to pitch new business, attend trade shows or speak at conferences, t... Read More


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