Article Marketing Tip: How To Use (And NOT To Use!) The HTML Resource Box

hi and welcome to the latest in our ongoing series of tutorials on effective article marketing from submit your article com teaching you how to use article marketing to attract massive publicity to your website this week I'm going to be giving you advice on how to use and more importantly how not to use the HTML resource box many article directories will give you the option between creating a text resource box or an HTML resource box when submitting your article what's the difference between each of these types of resource boxes and why would a person choose to use the HTML one also what's the correct way to use the HTML resource box using the HTML results box also known as the author bio effectively isn't just a matter of figuring out how to link anchor text the HTML or thur buyer is a very powerful tool and if you don't use it correctly you can actually be working against yourself so how are the HTML and the text resource box is different from each other with a text author bio you can insert your fully qualified URL and a clickable link will automatically be made a fully qualified URL starts with HTTP colon slash slash the HTML author bio is different in that you can hyperlink specific keywords of your choosing these words that are used to create the hyperlink are called anchor text so you may be wondering what's the purpose of hyper linking planker text well many people in the SEO will believe that hyperlinked words speak more powerfully to Google than other types of words on the page so if you've done your keyword research and you've selected a few keyword phrases that you'd like to rank high you for then using those words as anchor in your HTML or for bio box and then linking back to your site you can help Google to associate those keyword terms with your site sounds good doesn't it super we thinking well ok what's the catch the catch is that you must use the HTML resource area correctly or your efforts may be perceived as manipulative in Google's eyes which isn't what you want you want your efforts with your HTML resource box to look natural and be helpful to Google rather than sending up red flags here's an article marketing tip very the key words you use in your HTML resource box you should have several main keywords for your site when people do a Google search for any of these terms you like your website to rank highly in the results listings don't use the same key phrase with each resource area but rather switch things up if you use the same words as anchor text for every HTML is all spots Google may perceive your efforts as being manipulative what you really want is for your links to be perceived as organic rather than an attempt to manipulate the search engine rankings the solution is to vary the key words you use as anchor text in your HTML resource box here's another article marketing tip write a complete author bio and don't just have a link sometimes when people find out that the HTML resource box has SEO benefits they get tunnel vision and focus only on the link forgetting for the resource box or any type of resource box its first and foremost in author bio just as you shouldn't just put a link to your site in the text resource area so you also shouldn't just put a hyperlink keyword phrase in your HTML one each author bio should contain your name bit of information about you and your business reasons why you should be regarded as an authority on your topic and incentive to visit your site and a link to your site now you may be wondering if I don't have keywords that are targeting should I use the HTML resource box the only time you would use the HTML resource box would be if you are targeting specific keywords that you've researched otherwise if you haven't done any keyword research and you just like to have a clickable URL leading back to your website then you can just use the text resource box for more information on how you can use article marketing to attract massive publicity to your website please go to our blog and submit your article calm forward slash blog you

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