When it comes to page speed, a few seconds of slowdown can cost you. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors.
All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. Essentially, AMP is a Google-backed framework for creating web pages that deliver near-instant load times, even on mobile. I say “near-instant” here, but I like how the AMP Project itself puts it: AMP pages are “so fast they appear to load instantly.”
What does AMP mean for marketers? Faster delivery of your content, for one thing. The end of waiting altogether, maybe. Ultimately, AMP can result in a significant uptick in traffic and improved conversion rates overall.
So, naturally, every marketer is planning to adopt it in 2019, right? Right!?
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