Posted On 22 Feb 2019
Adobe Advertising Cloud is excited to announce new integrations with Microsoft Bing. Adobe Advertising Cloud Search, the company’s search advertising solution, now offers three new enhancements to bid management and optimization of Bing search inventory, deepening the relationship between the two platforms. New capabilities include:
Retargeting Lists for Search Ads (RLSA)
Dynamic Search Ads (DSA)
Let’s take a closer look at what each of these means for Advertising Cloud Search clients.
RLSA’s Improve Performance and Deliver More Relevant Ads
Advertising has always been about reaching the right audience with the relevant message for that moment. Data-driven audience targeting is one of the foundational components of digital advertising, with custom audience segments deployable across nearly every channel and format, from online display and video all the way to more traditional offline marketing mediums.
Users that initiate a search demons… Read More