A Beginner’s Guide to Google Tag Manager

Google Tag Manager has come a long way since its release in 2012. Throughout the years, the interface terminology has changed, and additional features have been added that make it much easier to use. Tim Allen’s previous post on “Getting to Grips with Google Tag Manager” gives a great introduction for the 2014 features at a time when GTM was more difficult for beginners. But now many features have been condensed and simplified, such as “Tags, Rules and Macros” which is now “Tags, Triggers, and Variables.”

So how do you use Google Tag Manager in 2019? I’ll take you through how to create a tag that will help you track user behavior on your site and go through some of the newest features GTM has now built in for user friendliness and accessibility.

Feel free to skip around the article to start learning about GTM!

How does GTM work?
Setting Up GTM
Tags, Triggers, and Variables
Creating a Tag
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