90-9-1 rule for content marketing.
Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.
We've talked before about different ideas when it comes to content marketing. And this may
be a big surprise to you if it's new for you. If it's not, then you'll recognize it and you
won't have to get freaked out about it.
So I first heard about the 90-9-1 rule
by Neville from CopywritingCourse.com, you can go check out he's got a lot of great
content out there in social media land.
Now, this isn't a rule that just applies to
Facebook, or just applies to whatever your social media is of choice. It's really a rule across the
board when it comes to content. And I bet even for offline content, if you were able to track it,
you would find a very similar situation. Because it really comes back to the 80/20 rule, which
is it's just human nature, that if you put out enough stuff, and you're able to track, you'll
find that a very small percentage do what do the most of what a very large
percentage have the chance of doing if I could say it in that sense.
So let me explain this.
What this means is that if you add these
up, they come out to 100%, right?
So 90 plus nine plus 1, it comes
out to 100.
And represents 100%.
If you took 100% of the people that are consuming
your content, you would be able to take 90% and they're the people that are just lurking around,
they're just watching, they're listening, they're reading, whatever you're putting out
there, but they're not going to interact with it much further beyond that, okay, and this
is just just the stuff you could track.
I mean, let's take video for
instance, this is just tracking views. So if you got 100 views only about somewhere
around 90 are just gonna watch, they're not gonna, let's say it's on YouTube, they're not
going to leave a thumbs up or a thumbs down, they're not going to comment, they're not going
to take the link and share it with friends.
That's about 90% and these
are all relative terms.
Obviously, the more the bigger your numbers
are, the more solid these turn out to be, they're probably even more skewed in the direction
of a large percentage of people not doing anything when you have fewer and fewer numbers.
So 9% are going to interact a little bit. Okay, they may leave a thumbs up, they may leave a
thumbs down, they may do something every once in a while they're going to do something.
And then 1% is going to be your star players.
So literally one out of 100, 1 out of
100 are going to leave a comment, they're going to want to talk back and forth, they're going
to want to learn more about you, they may watch more than one video, they may go beyond that.
And so you have to understand that you got to hit a lot of people if you want any type of measurable
response back. This is not to say that the 90% aren't useful, or that they aren't doing anything,
or that they won't view more of your stuff.
That's not what we're saying here. They might or
they may not. But you don't know you're not going to be able to track them other than a view other
than a hit click here or there, that there's not much else that you'll be able to do
with that you just have to realize, you have to get enough numbers, everything always
I know some people really poopoo the numbers game of things, everything comes back to numbers.
No matter what you're doing in business, everything comes back to numbers.
Yes, you should be good at what you're doing so that the numbers you're hitting matter,
and that you get better rates.
But everything comes back to get more people through the
quote-unquote funnel and that's all this is.
This is a percentage no matter what you do if
you're in if you've done any significant amount of sales, or, or, or any type of direct marketing of
any sort, especially direct response marketing, you understand this, you understand this
concept. If you're new to content marketing, this may blow you away a little bit and
you may really be shocked that you can get hundreds of views and not a whole lot
of action measurable action beyond that.
This is the game you're in and
you just have to realize it and you can look more into the 80/20 rule.
One of my favorite books, especially for someone just starting out looking into this is 80/20 Sales
and Marketing by Perry Marshall.
It's a fabulous book on this topic, one I go to back to on a
regular basis because he really takes this really deep idea and splits it up a whole bunch of
different ways for you to be able to consume it. And so that's worth looking into.
Also if you're wanting more help in terms of strategies that you can use to stand out.
going beyond the numbers, go check out my book 9 Ways to Amazon-Proof Your Business, you can pick
up your own free copy at AmazonProofBook. com.
I'm back here on a daily nightly basis.
So come on back, watch, listen, comment, please let me know you're out there and you
have a great night. We'll be back tomorrow.
In the meantime, get out there
and just let the magic happen..