Gone are the days of SEO being a straightforward process of keyword research, on-page optimization and link building. As Google adds other factors to its algorithm and learns to assess website quality in a human-like way, SEO becomes intertwined with other marketing tactics. One of these tactics is social listening, which has been mainly used for social media marketing until recently. In this post, I explain how social listening can benefit your SEO.
First things first: let’s figure out the meaning behind “social listening”. The term describes what social media listening (also called social media monitoring) tools do. They crawl the Web, news, blogs, forums and social media platforms (Twitter, Facebook, YouTube, etc.) to find mention of any given keywords. Keywords are usually brand names, words that describe the industry or people’s names (e.g. a CEO, an author, an artist).
Using social listening for SEO requires proper knowledge and skill. It’s very… Read More