As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know:
Facebook offers three campaign objective options for advertisers: awareness, consideration, and conversion.
It is crucial that you don’t overlook your objective, optimization settings, bid strategy, or budget selections upon campaign creation.
The Facebook ad auction relies on algorithmic learning around these settings to make decisions. You need to identify the right signals and track significant data to enable this algorithm to efficiently optimize according to your marketing goals.
And now that we are up to speed with part one….
For part two, I will walk you through the six key steps to building out your full-funnel advertising strategy on Facebook. Let’s get started!
Step #1: Understand how your marketing fun… Read More