While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer just when that customer needs it.
With the constant flux of new technologies, the way that companies need to reach these customers has to evolve to make up the difference.
Here are 6 digital marketing trends to consider for your 2019 marketing strategy.
Digital Marketing Trend #1: Omnichannel Marketing
Today’s consumer uses multiple channels to research, compare, buy from and interact with businesses. These can be both online and offline channels, and the latter include your own website as well as Amazon, eBay, Facebook, etc.
What is omnichannel marketing?
Omnichannel marketing is a type of marketing that connects the dots between multiple channels, ensuring a consistent user experience and encouraging the consumer to engage with your brand at every touchpoint across multiple channels.
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