Resource decisions are some of the most important and difficult decisions that a marketing leader must make. Do I have the right people doing the right things? Should I use in-house resources, external resources, a combination of the two, or just punt that great idea into another quarter and hope that the decision magically takes care of itself?
Planning and deploying a marketing strategy will benefit from an objective point of view and skills that may not be available in-house.
But how will you choose the right resources to optimize results? A new Ascend2 research study, Marketing Resource Effectiveness Survey Summary Report, provides valuable insight to help companies make critical resource decisions in 2019.
Here are a few noteworthy findings from the research study:
Finding #1: Collaborate on Planning and Deployment
About three-quarters of marketing professionals consider a collaboration between outsourced and in-house resources a valuable com… Read More