4 Google Display Network Targeting Facts You Need to Know
You believe in the power of full-funnel marketing, right? Good!
You understand that people aren’t going to search for you on Google or Bing unless they know you exist, right? That’s awesome!
So you see the value in display advertising, and you want to learn more about the Display Network. Well, you came to the right post.
Whether you are setting up a new display campaign or trying to squeeze all the worth from your current campaigns, there are many nuances to the Display Network that can make or break an ad group’s performance. Here are the top four facts that I share with anyone who wants to work with Display ads.
Fact #1: Placements don’t have to stick to websites
Most advertisers think of the Display Network as a collection of websites where we can show ads. While this line of thinking is mostly correct, it’s not fully complete. Yes, we can show ads on websites, but our ads can also appear on YouTube channels, YouTube vid… Read More