Every business is unique and while today’s tag management systems provide a highly efficient platform for deploying and managing marketing technologies, they are by no means a ‘one size fits all’ solution. For years, companies have been finding creative ways to hack today’s tag management systems to better align with their technology stacks, development workflows, and overall technology governance models. With the introduction of Launch by Adobe, companies now have the ability to completely customize their tag management solution, using a collection of fully supported development tools.
Why is it important that companies have the ability to customize their tag management platform? Simple, efficient development practices and speed to market is more important than ever!
The marketers that we work with at 33 Sticks, like most marketers, need the ability to quickly adapt to an ever changing consumer landscape. However, for years, the digital experie… Read More