Monthly Archives: March 2019

Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

[youtube https://www.youtube.com/watch?v=EKkUtrL6B18&w=560&h=315]

The above is not an accident. It is, rather, as intended:

"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway."

Happy? Good! Share posed photos to make your friend... Read More

Read more

Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

[youtube https://www.youtube.com/watch?v=EKkUtrL6B18&w=560&h=315]

The above is not an accident. It is, rather, as intended:

"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway."

Happy? Good! Share posed photos to make your friend... Read More

Read more

Adobe & Ovum Release New Research: DIGITAL PRESSURE IN THE HIGH TECH INDUSTRY

Although stiff competition is ubiquitous across industries, the High Tech industry has long been characterized by particularly intense competition and constant pressure. A report recently released by Adobe and Ovum reveals that the levels of competition and pressure are reaching new heights fueled by new entrants to the market, established vendors extending offerings, customer expectations evolving, and constrained budgets. High Tech organizations are responding to these pressures by investing in digital marketing. The 2017 “Digital Marketing in the High Tech Industry” report is based on telephone interviews from 200 High Tech businesses – covering the software, internet, consumer electronics, technology manufacturer, and professional/IT services subsectors.  Questions spanned digital marketing priorities and challenges, the competitive landscape and investment strategies for High Tech organizations.

In this report, we highlight areas of particular pressure for High Te... Read More

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How the Whole Business Wins with Successful Marketing Attribution [Part 1]

Every sector has its Big Bad Wolf. For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. The wolf has been declawed, and today’s marketers are expected to be able to connect their efforts and spend to revenue. But while we may better understand marketing attribution, the technology, processes, and skill sets around it aren’t always so clear.

In fact, only 25% of marketers are doing multi-touch attribution, according to the 2018 State of Pipeline Marketing Report. And nearly 30% aren’t using an attribution model at all.

So, what exactly does successful marketing attribution look like, and what can you do to build it into your marketing processes?

The ABCs of marketing attribution

To effectively connect marketing to revenue, marketers need to gather the right marketing and sales data and analyze it correctly.

Most marketers today typically capture two categories of data:

Activity metrics: These measure ... Read More

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How to Share Deals & Drive Sales with Facebook Offer Ads

Looking for ways to boost your sales, online and offline? Of course, you are! If you haven’t tested Facebook offer ads yet, let’s get you started, right here, right now.

Facebook offer ads present a deal to entice prospects to make a purchase. These customizable, mobile-only ads are excellent for both brick-and-mortar locations and ecommerce brands, as they provide options to claim offers in-store and online.

Image via adweek

In this guide to Facebook offer ads, I’m going to tell you everything you need to get started. You’ll learn how to create these ads, how to set up your campaign, and how to optimize for success. Let’s get started!

How to create Facebook offer ads

To create an offer ad, head over to Ads Manager and choose a Traffic, Conversions, or Store Traffic campaign objective. Users that claim an online offer will receive a discount code and will then be sent to your website to shop. If you... Read More

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The Online Advertising Landscape in 2019 [Data]

Advertising is not always the easiest endeavor. We hear it from our customers every day. And one of the biggest pain points we hear among our small business clientele is a sheer lack of healthy modeling. How are my peers and competitors structuring their accounts? In which channels are they allocating spend? Do they have similar goals, and are they experiencing similar roadblocks? Or am I in this alone?

So to give our customers, and to give our broader readership a better idea about where they fit into the big world of online advertising, we decided to put together a report that nailed down the Online Advertising Landscape in 2019. We polled hundreds of WordStream customers about their strategies, the makeup of their businesses and marketing teams, and the unique challenges they face on a day-to-day basis. In this report, we ask questions like:

What is your biggest roadblock to growing your business? In which channels are you spending your advertising budget? Which ... Read More

Read more

Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

[youtube https://www.youtube.com/watch?v=EKkUtrL6B18&w=560&h=315]

The above is not an accident. It is, rather, as intended:

"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway."

Happy? Good! Share posed photos to make your friend... Read More

Read more

Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

[youtube https://www.youtube.com/watch?v=EKkUtrL6B18&w=560&h=315]

The above is not an accident. It is, rather, as intended:

"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway."

Happy? Good! Share posed photos to make your friend... Read More

Read more

Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

[youtube https://www.youtube.com/watch?v=EKkUtrL6B18&w=560&h=315]

The above is not an accident. It is, rather, as intended:

"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway."

Happy? Good! Share posed photos to make your friend... Read More

Read more

How I got 80% open rate in my email outreach campaign

The suggestion that you could have 80% of your outreach read by recipients sounds like a pipedream — an astronomical figure designed to keep people plugging away on their outbox. 

With such a small canvas of visible information in a recipient’s inbox to work with, it can feel like enticing four out of every five targets to open your email is impossible.

But if you incorporate the right approaches, then it can very much become a reality. Just to give you the heads up, here’re some results we’ve managed to get in our recent outreach campaign:

In the following article, I’ve explored the ingredients needed to get 80% of your outreach messages viewed. So perhaps you’d like to pour yourself a coffee and brace yourself for an awful lot more audience interaction in the near future — the caffeine might come in handy.

Identify your targets

There are five key factors behind achieving a high open rate in your email outreach, and the... Read More

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