Daily Archives: February 21, 2019

Amazon Advertising + Prime Pantry: What’s the deal for paid search?  

For many consumers, joining Amazon Prime is a no brainer. From free 2-day shipping to unlimited movie and TV streaming, Amazon Prime offers its members tons of benefits that make our lives easier.  

Prime Pantry is one such benefit that maximizes convenience and cost savings for consumers. Prime Pantry offers grocery and household items in every day pack sizes (a single box of cereal or a single tube of toothpaste). Amazon ships these items to the consumer in the same box. This means that Amazon can offer free shipping for thousands of lower price point items that typically could not be shipped for free individually.   

Consumers pay a monthly fee of $5.99 to get unlimited free shipping on Pantry orders, or a flat $5.99 shipping fee on individual orders if you do not order more than once a month. There is also a $6 coupon applied to your order when you add five or more items to your basket. And, Prime Pantry orders of $3... Read More

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Summer Jobs For Teens As Instagram Influencers And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

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This week we discussed: 

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Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)

When it comes to page speed, a few seconds of slowdown can cost you. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors.

All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. Essentially, AMP is a Google-backed framework for creating web pages that deliver near-instant load times, even on mobile. I say “near-instant” here, but I like how the AMP Project itself puts it: AMP pages are “so fast they appear to load instantly.”

What does AMP mean for marketers? Faster delivery of your content, for one thing. The end of waiting altogether, maybe. Ultimately, AMP can result in a significant uptick in traffic and improved conversion rates overall.

So, naturally, every marketer is planning to adopt it in 2019, right? Right!?

*record scratch*

<img src="https://pixabay.com/get/e8... Read More

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5 Reasons to Embrace Email Unsubscribes

Brace yourself: email unsubscribes are not necessarily bad.

That may seem counter-intuitive. After all, isn’t list size one of the key metrics we’re supposed to report up to senior management? Aren’t we always looking for more and more subscribers? Isn’t list growth a key measure of how well our advertising, marketing and content are performing?

The truth is, list size is a false metric. You may have to explain this to your boss. The exception would be for businesses who derive revenue based on CPM advertising within, or sponsorship of, their email. But, for most organizations, there are more important goals of engagement and corresponding KPIs.

[youtube https://www.youtube.com/watch?v=n9kUR485tZM&w=560&h=315]

Here are five examples of the benefits of losing subscribers, and what you can learn from those who opt out: 

1. A bloated list of disengaged subscribers messes up your email performance metrics.

Those who are truly disengage... Read More

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Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

[youtube https://www.youtube.com/watch?v=EKkUtrL6B18&w=560&h=315]

The above is not an accident. It is, rather, as intended:

"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway."

Happy? Good! Share posed photos to make your friend... Read More

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‘Tis the season for some serious holiday marketing


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The post ‘Tis the season for some serious holiday marketing appeared first on Adobe Digital Marketing Blog.

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6 Digital Marketing Trends for 2019 and How to Adopt Them

While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer just when that customer needs it.

With the constant flux of new technologies, the way that companies need to reach these customers has to evolve to make up the difference.

Here are 6 digital marketing trends to consider for your 2019 marketing strategy.

Digital Marketing Trend #1: Omnichannel Marketing

Today’s consumer uses multiple channels to research, compare, buy from and interact with businesses. These can be both online and offline channels, and the latter include your own website as well as Amazon, eBay, Facebook, etc.

What is omnichannel marketing?

Omnichannel marketing is a type of marketing that connects the dots between multiple channels, ensuring a consistent user experience and encouraging the consumer to engage with your brand at every touchpoint across multiple channels.

Th... Read More

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The Easiest Tool for Testing Page Speed – PageSpeed Insights API

In November 2018, Google released an updated PageSpeed Insights API, which provides performance reports from both lab and field data on a page. Using the PageSpeed Insights API, we can test multiple URLs at once to get a better idea of our site’s overall performance and identify areas of our site that can be optimized for speed. To do this, I wrote a script that uses the new PageSpeed Insights API to retrieve performance data and print the results in a Google Sheet—the easiest and quickest way to get an overview of your site’s speed using a sample of pages.

Before you follow optimization recommendations from PageSpeed Insights, it’s important to note that the tool often recommends actions that won’t improve user experience or provide a worthwhile performance increase for your specific site. For example, PageSpeed Insights may advise caching external files (e.g. requests to Facebook.com) or serving images in &... Read More

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12 High-Converting Landing Pages (That’ll Make You Wish You Built ‘Em)

Don’t get us wrong: we love good-looking landing pages. The way the colors contrast to draw attention; the striking custom photography and animation; the elegant application of negative space and rule-of-three layouts. Seriously, these things keep us up at night.

But here at Unbounce, we know that there’s more to a landing page than looks. We want the kind of page that won’t embarrass you when you bring it home to your CMO. One that you can really, you know… build a campaign with.

What we really want is a landing page that converts.

What Makes a High-Converting Landing Page?

(“Yeah, yeah, take me to the high-converting landing page examples!”)

People have created a lot of landing pages with the Unbounce Builder (like, so many, you guys), so we think we’ve got a pretty good understanding of what makes a page convert. Over the years, it’s become clear that nearly all successful landing pages have some key elements in comm... Read More

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bad reviews, reputation management

How Google Identifies Primary Versions of Duplicate Pages

Identifying Primary Versions of Duplicate Pages

We know that Google doesn’t penalize duplicate pages on the Web, but it may try to identify which version it prefers to other versions of the same page.

I came across this statement on the Web about duplicate pages earlier this week, and wondered about it, and decided to investigate more:

If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The rest are considered duplicates.

~ Link inversion, the least known major ranking factor.

unsplash-logoLuke Leung

I read that article from Dejan SEO about duplicate pages, and thought it was worth exploring more. As I was looking around at Google patents that included the word “Authority” in them, I found this patent which doesn’t quite say the same thing that Dejan does, but is interesting in that it finds ways to distinguish between duplicate pages on different domain... Read More

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