Monthly Archives: February 2019

[Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics

Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing,  it’s time for marketers to take control of the revenue process. The time is now to earn the respect of our organizational peers. We’ve earned a seat at the revenue table. So, what must marketers do to be seen as an integral part of the machine that drives revenue and growth?

In this 2019 guide, you’ll learn how to establish a culture of accountability, plan programs with ROI in mind, create a framework for measurement, and how to build dashboards to inform complex decisions. You’ll learn how to embrace revenue performance management and master the art of forecasting. And above all, you’ll learn how to make insight-driven decisions across teams, tactics, and technologies.

Marketers ar... Read More

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How to dominate Google News search in 2019

A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019. 

2019 will be a hard fight against fake news as fake news outlets are increasing with time. Along with some social media platforms, Google is also responsible for the spreading of fake and misleading news. If you are running a clickbait rich site with a lot of crappy content, you may encounter Google’s punishment this year.

Generally, Google looks at these five factors when ranking news articles:

Freshness Diversity Rich textual content Originality of content User preferences for topics or publishers

To succeed in 2019 your news content should be original, authoritative, and should provide timely news information.

Six important tips for news content Articles’ headlines should be clear. Keep it in the H1 tag. Headlines should be a minimum of 10 characters, between two and 22 words. Use prop... Read More

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LinkedIn Builds Integration With Launch by Adobe

B2B companies are always looking to grow their business by getting their message in front of key influencers, decision makers, and executives. LinkedIn makes this possible by enabling marketers to reach over 500 million professionals using LinkedIn Marketing Solutions. To power all this marketing and analytics, we use the LinkedIn Insight Tag.

But the truth is this: managing a LinkedIn tag with other tags from different vendors could be complicated and time-consuming. That’s why we are excited to be part of Launch by Adobe. It makes it a breeze to deploy the LinkedIn Insight Tag with your other third-party tags to reach more customers on the world’s largest professional network. Using LinkedIn Marketing Solutions, you can also:

Track conversions: Connect advertising on LinkedIn with lead conversions on your website to gain a more holistic understanding of your marketing programs. Retarget your ads: Extend your message to prospects who visited your website on LinkedIn... Read More

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4 Facebook Messenger Marketing Strategies You Have to Try

Facebook Messenger is quickly becoming a widely used marketing tactic. It’s easy to see why—80% open rates, 60% clickthrough rates, and sky-high conversion rates.

Who doesn’t want results like that?

I’m going to show you the exact features that marketers are using to get those results.

Here are four specific Facebook Messenger features you must try:

Comment guard Chat blasting Click to messenger ad Chat widget 1. Comment Guard (Private Auto-Responders on Facebook Posts)

Comment guard is a bot that you set up on your organic Facebook posts. When someone comments on the post, they will automatically receive a Facebook message from you.

You can think of it as a Facebook post autoresponder.

Person comments on a post. Said person automatically receives a Messenger reply.

You can experience a comment guard in action by clicking on this link.

No offense taken if you don’t want to become my next lead ... Read More

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YouTube + child safety: Is the service doing enough?

It has been a challenging month for YouTube.

As we recently reported, fresh concerns over child safety on the service came to light back on 17th February.

In a video published to the site, vlogger Matt Watson details how the service is being exploited by paedophiles who were using comment sections under innocuous videos of children to leave sexually provocative messages, to communicate with each other, and to link out to child pornography.

[youtube https://www.youtube.com/watch?v=O13G5A5w5P0?feature=oembed&w=640&h=360]

Of course, journalists and news sites were quick to level criticism at YouTube. Many pointed out that this wasn’t the first time child safety on the service has been called into question. Others were critical that its methods for safeguarding children were too ‘whack-a-mole’ in their approach.

And then came the actions of the advertisers – with Nestle, AT&T and Epic Games (creator of Fortnite) all pulling their ads from t... Read More

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Adobe & Ovum Release New Research: DIGITAL PRESSURE IN THE HIGH TECH INDUSTRY

Although stiff competition is ubiquitous across industries, the High Tech industry has long been characterized by particularly intense competition and constant pressure. A report recently released by Adobe and Ovum reveals that the levels of competition and pressure are reaching new heights fueled by new entrants to the market, established vendors extending offerings, customer expectations evolving, and constrained budgets. High Tech organizations are responding to these pressures by investing in digital marketing. The 2017 “Digital Marketing in the High Tech Industry” report is based on telephone interviews from 200 High Tech businesses – covering the software, internet, consumer electronics, technology manufacturer, and professional/IT services subsectors.  Questions spanned digital marketing priorities and challenges, the competitive landscape and investment strategies for High Tech organizations.

In this report, we highlight areas of particular pressure for High Te... Read More

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Adobe & Ovum Release New Research: DIGITAL PRESSURE IN THE HIGH TECH INDUSTRY

Although stiff competition is ubiquitous across industries, the High Tech industry has long been characterized by particularly intense competition and constant pressure. A report recently released by Adobe and Ovum reveals that the levels of competition and pressure are reaching new heights fueled by new entrants to the market, established vendors extending offerings, customer expectations evolving, and constrained budgets. High Tech organizations are responding to these pressures by investing in digital marketing. The 2017 “Digital Marketing in the High Tech Industry” report is based on telephone interviews from 200 High Tech businesses – covering the software, internet, consumer electronics, technology manufacturer, and professional/IT services subsectors.  Questions spanned digital marketing priorities and challenges, the competitive landscape and investment strategies for High Tech organizations.

In this report, we highlight areas of particular pressure for High Te... Read More

Read more

[Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics

Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing,  it’s time for marketers to take control of the revenue process. The time is now to earn the respect of our organizational peers. We’ve earned a seat at the revenue table. So, what must marketers do to be seen as an integral part of the machine that drives revenue and growth?

In this 2019 guide, you’ll learn how to establish a culture of accountability, plan programs with ROI in mind, create a framework for measurement, and how to build dashboards to inform complex decisions. You’ll learn how to embrace revenue performance management and master the art of forecasting. And above all, you’ll learn how to make insight-driven decisions across teams, tactics, and technologies.

Marketers ar... Read More

Read more

3 Brilliant Examples of Brand Storytelling You May Have Missed

We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer.

What is Brand Storytelling?

Brand storytelling is defined as the art of shaping a company’s identity through the use of narratives and storytelling techniques that facilitate an emotional response and establish meaningful connections.

When done correctly, research shows the powerful impact storytelling can have on us:

Stories are 22 times more memorable than facts & figures alone Our neural activity increases 5X when listening to a story Storytelling lights up the sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story

As a result, in a time when captivating consumer atten... Read More

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Word of Mouth Marketing Defined {Proactive and Reactive Versions}

According to the Business Dictionary, Word of Mouth Marketing is:

Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal communication.

We define Word of Mouth Marketing a little differently here at Convince & Convert:

Turning your customers into your most effective sales and marketing asset by doing something they don’t expect, thus giving them a story to tell.

But as a practical matter, that’s not quite nuanced enough either. Because even when you succeed in getting your customers to talk about your business, there are still two different types of word of mouth: reactive word of mouth, and proactive word of mouth.

To achieve either, you need to first understand that competency doesn’t cre... Read More

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