Word of mouth marketing is the oldest, most cost-efficient, and most effective way to create customers and grow any business.
Research from just last week from Marketing Charts shows that word of mouth remains the most likely way that consumers make purchase decisions, and that effect is even stronger among younger consumers, per a study I conducted last year.
Despite its importance, word of mouth is somewhat under-represented in the business book genre. When working on our own book about word of mouth, my co-author Daniel Lemin and I spent hundreds of hours reviewing the existing literature on the topic, both business books and academic papers.
I’ve been asked for recommendations, so I finally sat down and wrote up this list of my favorite word of mouth marketing books. Note that while there are other good books about word of mouth, this list represents the books that I personally prefer. Your mileage may vary.
Also, there are a great many … Read More